Let’s face it, you’re reading this page because you’ve gone searching for a ppc agency - which means you’re either unhappy with the one you’ve got or you’re looking to appoint one for the first time. Whatever your reason, the ppc agency you appoint will be crucial to the development of your online business and its sales growth.

To achieve success for our clients we like to think that we do things very differently to other agencies and we’re obviously hoping that by the end of this page you’ll decide that Marketise UK is the ppc agency that you want to talk to further.

So, in what way are we so different?

To answer that let’s first look at the typical ppc agency business model. As a client say you spend £2500 monthly on Google Adwords, the agency will charge you approximately 20% of your spend amount as a management fee for managing your campaign, providing reports/stats and maintaining campaign performance. In addition there may also be various campaign setup fees and other charges at the outset.

However, all too often after a month or so what actually materialises is a badly run campaign with erratic reporting and little advice from the ppc account manager on how to improve things. Sound familiar...?

Well, we feel that’s because that basic business model is fundamentally flawed. By simply charging a percentage of what the client spends where’s the incentive for the ppc agency to deliver a good return on investment? The only incentive is to get the client to increase their monthly spend so the agency in turn earns more in fees.

 

So